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Design Thinking in Brazil
The guys from Live|Work in Sao Paulo have just written a book about Design Thinking in Brazil. Well done! Unfortunately for us it is all in Portugese. We are learning, slowly. A brief informal chat...
View ArticleREACH talk at UCL
Invited by Stefana Broadbent from the Antropology Department at UCL, STBY gave a talk together with our REACH partners Apogee and Quicksand. As we were all in London for a joint workshop with one of...
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Unbox-ing Cross-Cultural Differences
Geke and Bas had a great time in India this month attending UnBox, the annual festival organised by our Indian Reach partner, Quicksand. UnBox provides a forum for inter-disciplinary reflections on...
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Hanae Shimizu
Hanae is the latest intern to join us in our Amsterdam office. Originally from Japan, she graduated with a degree in Aesthetics and Art History from Tokyo’s Gakushuin University in 2006. She’s...
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Defining ‘Smart’: Using Video to Explore Smartphone Usage
Do people in different countries have different ideas as to what a smartphone can do for them? In the latest of a series of projects conducted for a major telecoms company, STBY have just finished...
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Zoé Aegerter
Zoe’s the latest intern in our London office, bringing some Parisian sophistication to the place in February 2012. She arrives at STBY by way of the Higher School of Decorative Arts (ESAD) in...
View ArticleGuest lecture on service prototyping
STBY was invited to present a guest lecture at TU Delft Industrial Design and Engineering, as part of a master course on Service Design Processes for a selection of mature students and staff. Geke and...
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Service Design at UXHK
Geke’s talk at UX Hong Kong was on ‘Service Design: Co-production at the moment of thruth’, and the subsequent workshop was on ‘Multi-channel Customer Journeys: Connecting the touch points’. Also here...
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Design Documentaries at UXHK
A lively crowd of UX professionals came together in Hong Kong to share their latest activities and knowledge on User Experience Design and Research. Geke and Bas were invited by the organisers from...
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Working on e-book at Ultra Factory Kyoto
To synthesise a series of collaborative design research projects STBY has been working on, together with Daijiro Mizuno from Ultra Factory at the Kyoto University of Arts and Design in Japan, Bas and...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticleService Design & Multichannel Customer Journeys
At the latest UX Hong Kong conference in February 2012, Geke van Dijk presented a talk on ‘Service Design: Co-production at the moment of thruth‘ and a workshop on ‘Multichannel Customer Journeys:...
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Nicole Reinhold
Nicole Reinhold is an associate of STBY and also works as an independent consultant at SOCRATIZE. She is a Research & Innovation Consultant researching people’s behavior, lifestyle and business...
View ArticleDesign Research – thinking through making
Bas Raijmakers gave a presentation on Design Research – thinking through making at UX Hong Kong 2012, the gathering for primarily Asian practitioners of UX design organized by our Reach-partner Apogee....
View ArticleDesign Documentaries workshop presentation
At the UX Hong Kong conference 2012, Bas Raijmakers ran a workshop on design documentaries, working with 50 participants to explore some Golden Rules for using film in design research. This workshop...
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ZuidZorg: Supporting Early-dementia Carers
What services are needed to support people living with dementia? STBY recently tackled this question together with Zuidzorg, a Dutch provider of extra-mural health care services who (amongst many...
View ArticleHead in the clouds, and feet on the ground
THNK The Amsterdam School for Creative Leadership officially launched yesterday, 19 March. The team of founding participants and faculty looks very promising and they seem eager to get their hands...
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Service Design Talks Amsterdam 21 March
Again very nice and engaged group of people came together at the STBY studio in Amsterdam last night, for the latest session of Service Design Talks Amsterdam. We discussed the book ‘Designing for...
View ArticleHeartlands Cornwall to open 20-22 April!
Since 2007, STBY has worked with Yanki Lee on Heartlands in Cornwall, a new ‘cultural playground’ and also World Heritage Site near Redruth in Cornwall, UK. Now, after years of preparing and...
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Making Connections: Working with PuntExtra to help the elderly live at home,...
How can service design bring people together? One frustration some people experience when trying to improve a service is the amount of different organisations that might be involved. What we’ve...
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